“You can make them fly or jump or crash through walls.”
“DC action figures now 14 inches tall.”
Originally founded in 1954 by Dave Abrams, Marty Abrams, now commonly known as “the father of action figures”, took the helm of the company in 1971 and shifted the direction to licensed action figures. He included the “World’s Greatest Super Hero’s “ line), celebrity dolls, and the Micronauts toy line. Mego became famous for their 8” scale figures with interchangeable bodies. Eventually this became an industry standard.
Mego Corporation re-launched in 2018 with a partnership between Marty Abrams and Joel Rosenzweig, focusing on 8” Action figures and launching with popular licenses from CBS, Warner Brothers, Sony and Epic.
Boldly Go Where No One Has Gone Before!